The Power of People, Process, and Technology in Automotive Retail
Live from the NADA Show 2025, Dealer Image Pro CEO Peter Duffy sits down with industry pros Darrell Steed and Jason Harris for a no-BS conversation about what really drives dealership success. Spoiler: It’s all about People, Process, and Technology. They break down the biggest hiring and training challenges, share insights on smarter dealership operations, and dive into how data-driven marketing can make or break your strategy. Plus, they talk about buying centers, inventory acquisition, and why community-driven branding matters more than ever.
Watch the full interview below. ⤵️
What You'll Learn:
🔹 The Big Three – Why People, Process, and Technology are the backbone of any thriving dealership.
🔹 Hiring & Training Woes – Why most dealerships struggle with training—and how to fix it.
🔹 Smarter Marketing – Why data should be your best friend when it comes to reaching customers.
🔹 Winning Over Your Community – Why supporting local goes beyond writing a check.
🔹 Customer Experience 101: How to create a dealership experience that keeps people coming back.
🔹 Long-Term Playbook: The secret to scaling without burning out.
🔹 The Power of Asking the Right Questions: Why sales isn’t about talking—it’s about listening.
🎧 Tune in to the full conversation here.
Get pro-quality shots every time.
Meet the Guests:
Darrell Steed – President, Smart Growth Consulting & Street Smarts Academy
Website: SmartWolfConsulting.com
Social: @SmartWolfConsulting
YouTube: Smart Wolf AcademyJason Harris – Podcast Host & Automotive Industry Expert
Website: StrategyWithJason.com
Social: @StrategyWithJason
YouTube: Strategy With Jason
Shoutout: Big love to Jason Rice of Lotpop. His book Work the Facts is a must-read for anyone serious about inventory management. Get it on Amazon and thank us later.
